Guide: Windows 8 Tablets Capture 7.5% Market Share in Q1 2021

Despite previous reports that painted a grim sales picture, Microsoft’s Windows 8 tablets sold surprisingly well in the first quarter, according to data released this week by research firm Strategy Analytics. Microsoft’s ARM-based Surface RT, x86-powered Surface Pro, and a variety of third-party devices together account for 7.5 percent of global tablet shipments in the first three months, for a total of 3 million units. ..

Microsoft’s Surface devices have been relatively unsuccessful, with ratings of only 54 percent on average. Despite this, the company is still in a strong position to take over as the top platform in the market.

Microsoft’s Surface RT and Surface Pro devices were met with mixed reviews when they launched. The RT was met with negative reviews for its outdated design and lack of features, while the Pro was received more positively for its updated design and features. Although Microsoft has not released official sales figures for the devices, analysts estimate that a total of 1.5 million were sold in March.

This week’s report on total tablet shipments suggests that the market for Windows 8 tablets is growing rapidly. The research firm believes that as a tablet platform, Windows 8 has additional room to grow if the company and its partners can solve distribution problems, drive the development of more apps, and better educate consumers about the devices and their capabilities.

Windows shipment share grew at the expense of both iOS and Android, according to Strategy Analytics data. iOS saw its share of shipments drop by nearly 24 percent year-on-year, while Android shipments growth slowed by almost an equal margin. Total worldwide shipments of tablets were 40.6 million for the quarter, up of million in the same quarter last year.

The definition of a Windows 8 tablet has been a topic of debate for some time now. Microsoft and its partners have performed strongly with Windows 8 to include touch functions on many types of devices, from traditional tablets to convertible laptops, to full desktop PCs with touchscreens over 20 inches. If all these types of devices fall into a Windows 8 tablet category, Microsoft’s performance in the first quarter isn’t that impressive.

According to Neil Shah, Strategy Analtyics’ analyst, only traditional laptop form factors are being considered for the report. Devices that have detachable keyboards, such as the Surface, are not included. In addition, any laptop that can be oriented in a slate-like position is not counted. This includes Lenovo’s ThinkPad Twist. ..

Windows 8 Tablets Capture 7.5% Market Share in Q1 2021: benefits

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Windows 8 Tablets Capture 7.5% Market Share in Q1 2021

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