Benefits of Verifying your Email Address – Guide
Email is still one of the most popular communication channels, with most people checking their emails on a daily basis. However, only 10% of the email addresses collected are accurate, with this bad data being mostly due to human error. To improve email accuracy, your email marketing should focus on verifying email addresses and improving fraud prevention. Additionally, you can protect your sender’s reputation by increasing your ability to protect against spam and phishing attacks.
Improve inbox deliverability
Your email campaign is worthless if you don’t have good Inbox deliverability. This is directly related to your Sender Score, which measures your trustworthiness as a sender. The better your data quality, the better your performance.
Increase engagement rates
Verifying your email details can help you eliminate accounts that don’t matter and increase your engagement rate. Sending to a list of customers who are actively using their email addresses will get you a better open rate and CTR.
Eliminate Hard Bounces
A hard bounce is a nightmare for email marketers. They lower your sender score and can even lead to blacklisting. Email verification is designed to verify accounts to ensure they are real. Good quality email validation is not a simple database lookup. It is a real-time check to ensure that the username is a registered and active mailbox on the host server. A quick validation will give you the peace of mind that your email list is safe to engage with.
Reduce Spam Complaints
Spam complaints can hamper the delivery of your campaigns. A complaint usually occurs when the user is receiving too many emails from you or does not understand the unsubscribe process. The tolerable spam complaint rate is less than 0.1%. Some advanced email validation tools help identify users who frequently mark email communications as spam, up in which to engage in moderation or not.
Avoid high-risk email accounts
Many email marketers send messages to known litigators in the email marketing space and email accounts linked to scams or chargebacks. This can get you in trouble as marketers who have sent messages to too many traps often find themselves on a blacklist. Validation helps to avoid many of these bad apples.
Identify catch-all email accounts
If you’re in the B2B space, you might be familiar with catch-all mail servers. Basically, these are server configurations that accept emails sent to any username, even if the mailbox has not been created. The problem for digital marketers is that an email looks real but then bounces back. Using an email validation solution, you can find out which email servers are configured this way. Providing you with additional information allows you to make the best choices for your email campaign. ..
stop temporary accounts
Since temporary email accounts are only generated for a short amount of time, they are very vulnerable to being used by fraudsters. This is because they go through the double opt-in process, which makes it harder for them to get access to your account. ..
dodge spambots
Some companies use captcha to prevent bots from filling out contact forms. However, this also frustrates users. When you know the difference between a real account and fake data, you can beat the bots.
Alert and convert typos
In order to protect users from making mistakes, verification will warn them when they make a mistake. Email addresses may look real to the human eye, but validation will detect what is real and what is not. If the user puts his finger on his contact details, he will get an error message, which will help him to alert and convert invalid data into good quality contacts.
Final note
Verifying your email address is a great way to protect yourself from phishing and other scams. ..
